Ariel has over 24 years of experience in the Graphic Design industry, specializing in Packaging and Brand Identity. He has continued to sharpen his design skills through the years as a lead creative at several of the nation's most prolific design firms such as: Landor SF, Primo Angeli and Addis. Prior to establishing Villasol Creative LLC, Arie was the Creative Director for the Value Wine, International Wine, & Spirits Business Units at the E.&J. Gallo Winery where he was an integral part of the creative team for over 10 years.
Ariel continues to be passionate about great design and a perfectionist when it comes to his design work, continually striving to create concepts which are strategically on target and communicate each brand's essence in a memorable and engaging way.