CAMARENA TEQUILA Project Scope: Branding, Packaging and Bottle Structure Development

Led a creative team from concept research and development to final packaging implementation of Gallo’s entry into the Tequila category. The result was a proprietary bottle, brand mark and label design that symbolized the Camarena Family’s storied 250 year history of producing artisanal tequila in Arandas, Jalisco Mexico.