E&J XO BRANDY Project Scope: Brand Refresh and Bottle Structure Development

Developed the original gold label (using an UV ink which lit up when in the presence of a ‘black light’) and proprietary bottle shape to reflect the exclusiveness and smoothness of E&J’s XO Brandy. Directed the refresh of the label to elevate the brand’s image and better compliment the sleek bottle shape through the refined label shape, label orientation and textured black paper stock.